24 Oct 2014
Softbank could use DreamWorks' characters to brand and market its mobile services, added Harrigan. Meanwhile, the valuation at which Softbank is reportedly considering buying DreamWorks would imply that Lionsgate, another movie maker, would view website be worth $44-$67 in a takeover deal, the analyst estimated. Lionsgate has a much more consistent and broader business than DreamWorks, but animation, in which DreamWorks specializes, is more attractive for the Asian market and for marketing purposes, Harrigan believes. He kept a $37 price target and Buy rating on Lionsgate. The analyst does not cover DreamWorks. PRICE ACTION: In early trading, DreamWorks surged 17% to $26.12, while Lionsgate here. gained 2.8% to $32.06. Reporting by Larry Ramer. The Fly provides comprehensive coverage of stock news and Street research and delivers it in real-time. The Fly breaks market-moving news and explains sudden stock movements in a rapid-fire, short-form story format.